Everyday consumer products that is part of our everyday ritual, such as the toothbrush, are becoming more than a necessity and more like a lifestyle product. This slow but steady change in the market lead to the concept of showcasing the toothbrush with HOLD. HOLD comes in both a single and double version with the purposely carved out stone cavity, perfect for storing jewelry and other everyday necessities. With a bottomless slot, cleaning toothpaste leftovers will no longer be an issue. Made of the natural stone Larvikite, HOLD both highly water-resistant and durable due to its high density and non-porosity.